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Wrong Wrong

MediaGuardian.co.uk | BBC buys up 'Hutton inquiry' Google links

Just 48 hours before Lord Hutton delivers his verdict on the controversy surrounding the death of Dr David Kelly, the BBC has begun an advertising experiment that involves buying up all internet search terms relating to the inquiry.

Despite being one of the main players in the drama, anyone searching for 'Hutton inquiry' or 'Hutton report' on the UK's most popular search engine Google is automatically directed to a paid-for link to BBC Online's own news coverage of the inquiry.

No other news broadcaster or any newspaper has paid Google for this facility, leaving the corporation's move even more conspicuous.

How can you buy terms for Google? And why did they let the BBC do that? Strange. Right now Google doesn't have any special, BBC-heavy results for "Hutton inquiry". I wonder what's going on.

* Ray, 1/28/2004 01:54:34 PM

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