hippoblog

Identity

I read a press release today about Jerde doing a masterplanning project in Amsterdam, and I noticed their logo for the first time. Maybe it's new. It's striking, different. Not some smallcap sans-serif number. So then I looked up their site (The Jerde Partnership: www.jerde.com and watched the logo in action. It subtly changes color. It's hardly a technical feat, but I'm impressed.

* Ray, 3/11/2005 09:31:57 AM

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